Pathos, Ethos, Logos
Pathos- appeals to adiuence emotionals, for example: making them feel sorry for the main character. Relating to the character feelings. movations to take action, or make them smile and laugh.
What is logos? Logos is the persuasive technique that aims to convince an audience by using logic and reason. Also called “the logical appeal,” logos examples in advertisement include the citation of statistics, facts, charts, and graphs.
Ethos is the persuasive technique that appeals to an audience by highlighting credibility. Ethos advertisement techniques invoke the superior “character” of a speaker, presenter, writer, or brand. Ethos examples aim to convince the audience that the advertiser is reliable and ethical.
